Jeff Higley

Hotel News Now

Jeff Higley

Editorial Director/VP, digital media & communications

Jeff Higley is a 30-year journalism veteran who has specialized in the hotel industry for the past 20+ years. He launched Hotel News Now, a division of STR, in September 2008. The website is a business-to-business digital magazine that targets hotels owners, operators, developers and other disciplines interested in the global hotel industry. Hotel News Now won the “Web Site of the Year” from the American Society of Business Press Editors in 2015.

Higley also oversees the corporate communications/public relations for the STR enterprise as well as the annual Hotel Data Conference.

Prior to joining Hotel News Now and STR in March 2008, Higley served in various editorial leadership positions for Questex Media Group’s Hotel & Motel Management group.

Higley began his career in the newspaper industry and worked as a sportswriter for several Midwest newspapers, covering everything from high school basketball to the World Series. He moved to business-to-business publishing in 1995.

Higley is a product of Valparaiso University in Indiana and a native of Sandusky, Ohio. He and his wife, Cheryl, and three children reside in Avon Lake, Ohio.


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It’s a great conference. The way it’s structured means there have been opportunities to sit down and have lots of meaningful conversations, which is the foundation of how we move forward, get deals done and do business.

Bill Hall, SVP of franchise operations, Red Roof - 2019

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